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Welcome to Your Project Portal
Here you’ll find everything you need throughout our partnership, key dates, deliverables, updates, and documents. This page is live and will evolve as your project progresses.
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✅ To-Dos
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🌟
Project Overview
Project Name
Dates
Uncover Lead
Duke Cannon Lead
Status
Contact
Duke Cannon Customer Deep Dive
July 8, 2025 - September 5, 2025
Samantha Bergeron
David Oehler
In Progress (Kick Off Phase)
[email protected] ****
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🎯 Project Goals
- Deliver a clearer picture of CLSI users and identify strategic hypotheses and opportunities to deepen engagement and long-term loyalty and drive growth.
- Explore the purchase and adoption journey for standards and membership, including decision-making processes, value drivers, enablers, and barriers.
- Identify specific unresolved needs for standards, guidance, and education in clinical and medical laboratory settings
- Understand how needs and priorities differ across health care constituencies, particularly larger hospitals and health systems vs. smaller, independent or clinical laboratories?
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👉🏼 Approach
- 10-15 in-depth interviews (45–60 min each)
- Mix of current, lapsed, and prospective users
- Conducted via secure digital platform with observer access
- Likely Zoom with secondary app support for notetaking and video
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🔁 Project Flow
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📎 Project Documents
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🧑💻 Team
Your Uncover Team:
- Samantha Bergeron – Principal & Lead Strategist
- Shanze Gillani – Project Coordinator
- [TBD] – Fieldwork Lead
Client Team:
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✨ We’re here to help!
We’re thrilled to partner with you. If you ever have questions please reach out!
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